Privacy Policy

Last updated: June 1, 2026

1. What Data We Collect

We collect information that you voluntarily provide during registration and use of the Platform:

  • Registration Data: username (nickname), email address, and password in encrypted form.
  • Content: photos of outfits, videos, descriptions, comments, and affiliate links that you upload.
  • Activity Data: views, likes, saves, subscriptions, search history, and interactions with content.
  • Technical Data: IP address, browser type, operating system, interface language, device identifier.

2. How We Use Your Data

  • To provide access to all Platform features (creating, viewing, and editing looks).
  • To personalize the recommendation feed and display relevant content.
  • To send notifications (according to your choice in profile settings).
  • For analytics, service quality improvement, and new feature development.
  • To track clicks on affiliate links that you add to your looks (payments are processed directly by affiliate networks and brands independently of the Platform).
  • To ensure Platform security and prevent fraudulent activities.

3. Cookies and Similar Technologies

We use cookies and similar tracking technologies for the following purposes:

  • Necessary cookies: ensure session functionality, authentication, and basic site features.
  • Functional cookies: remember your language and regional preferences.
  • Analytical cookies: help us understand how users interact with the Platform for improvement.

You can manage cookie settings in your browser. Disabling certain types of cookies may affect site functionality.

4. Data Sharing with Third Parties

We do not sell your personal data. Data may be shared with third parties only in the following cases:

  • With your explicit and informed consent.
  • For payment processing through integrated payment systems.
  • For technical infrastructure provision (hosting providers, CDN).
  • Upon request of authorized state authorities within the framework of applicable law.

5. Data Storage and Protection

Your data is stored on secure servers using modern encryption methods (SSL/TLS) and protection against unauthorized access. Only authorized personnel who need this information to perform their duties have access to personal data. We retain your data for as long as your account remains active, or until account deletion (archival request).

6. Your Rights

You have the following rights regarding your personal data:

  • Right of access — request information about what data we store.
  • Right to rectification — edit your data in profile settings.
  • Right to erasure — archive your account, after which your data is hidden from public access.
  • Right to restrict processing — ask us to stop processing your data for certain purposes.
  • Right to data portability — request an export of your data in a structured format.

To exercise any of these rights, contact us through the feedback form or via email.

7. Data Retention

We retain your personal data for the entire duration of your use of the Platform. After account deletion, the data is archived: it is no longer publicly displayed but may be stored in backup copies for a limited technical period (up to 90 days) for potential restoration upon your request.

8. Contact Information

If you have any questions, comments, or requests regarding the processing of personal data, please contact us through the feedback form on the website or via the email provided in the contact section.